Luv Ya Bum!

In 1970s Houston, the economy was booming, but its football team was going nowhere. Then Bum Phillips arrived. With a cowboy hat, an endless supply of one-liners and a radically humane approach to leadership, Bum transformed a collection of castoffs and stars into one of the NFL’s most beloved teams. Led by Earl Campbell, the Houston Oilers challenged the Pittsburgh Steelers dynasty and ignited the unforgettable “Luv Ya Blue!” phenomenon.

Luv Ya Bum! brings that era roaring back through unrivaled archival footage and conversations with Earl Campbell, Terry Bradshaw, Peyton Manning, J.J. Watt, Jerry Jones, Sean McVay, Dan Pastorini, Wade Phillips and Wes Phillips. Narrated by lifelong Oilers fan Dennis Quaid, the film is a funny, soulful celebration of grit, family, football and a coach who understood that kindness could be a competitive advantage.